When it comes to direct sales, it can pay in the long run to be aggressive and forward with your product or service, but it can also hurt your image and sales. How aggressive is too aggressive? There is a fine line, when it comes to direct sales, of being too forward and pushing potential customers and clients away and having just the right amount of aggressiveness to make sales to the customers that are “on the fence”.
Be honest and let your emotions show your customer why the product or service you are selling is a necessity to them. Don’t just start a conversation with a total stranger with the reasons your product or service is the best and why they need it. Your approach should be very light and a way to get some information from the person. You need to build up an “arsenal” to use as a way to introduce your product or service. During first contact, you should listen 80% and speak 20%. This is your chance to find out about them and incorporate why they should need your product or service.
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